| Affiliate OS |
The Brandvelia product: a unified workspace for running affiliate marketing. |
| Offer |
A product being promoted, from a network or the operator's own catalog. |
| Gravity |
A marketplace's demand indicator for an offer; Radar's sweet spot is 25–120. |
| Opportunity Score |
Composite 0–100 score from economics, gravity fit, funnel quality, traffic fit, creative potential, and compliance. |
| Landing page |
The operator's own metric-driven destination (ownable, with preview + slug). |
| Creative |
AI-generated direct-response copy per platform, audience, and tone. |
| Campaign |
A traffic run tying an offer + landing page + creative, with budgets and spend. |
| Net revenue |
revenue − refunds − chargebacks − fees. |
| Profit |
net_revenue − ad_spend − opex. |
| ROAS |
revenue / ad_spend. Net ROAS = net_revenue / ad_spend. |
| INS |
ClickBank's Instant Notification webhook protocol (encrypted). |
| Hoplink |
A ClickBank tracking URL. |
| RLS |
Row-Level Security — isolates rows by workspace_id. |
| Deterministic metric |
A number computed in SQL, never by an LLM. |
| Workspace |
A signed-in affiliate's isolated set of offers, traffic, finance, and AI models. |
| Vendor |
Product vendor; BV_ID nominal identifiers encode the domain. |
| Plausible |
The traffic-analytics adapter (per-IP, per-campaign, referral, browser, OS, country). |