Leads¶
Leads is the CRM layer. It captures contact identifiers and follow-ups, then tracks prospects through a pipeline.
Key fields¶
| Field | Meaning |
|---|---|
| identifiers | email, phone, name, and other contact info. |
| contact | captured contact details. |
| follow_up | next-action tracking. |
| pipeline stage | New → Qualified → Unqualified. |
Pipeline¶
Leads move through CRM pipeline stages:
New → Qualified → Unqualified
- New — freshly captured.
- Qualified — shows a genuine purchase intent (e.g. completed a checkout, expressed real interest).
- Unqualified — not a fit; closed off.
Purpose¶
Leads is the bridge between traffic/creatives (who clicked) and conversion (who bought). It lets operators prioritize follow-up and quantify the marketing pipeline beyond raw revenue.