Finance¶

Finanças (Finance) is the consolidated platform ledger. It shows, for the selected period, every revenue and spend line, converted into bottom-line P&L and ROAS.

Top metrics¶

Metric	Definition
`ad_spend`	Spend (USD).
`opex`	Operational expenses (USD).
`revenue`	Gross revenue (USD).
`refunds`	Money returned (USD).
`chargebacks`	Disputed charges (USD).
`fees`	Platform/network fees (USD).
`conversions`	Successful orders.
`net_revenue`	`revenue − refunds − chargebacks − fees`.
`profit`	`net_revenue − ad_spend − opex`.
`gross_roas`	`revenue / ad_spend`.
`net_roas`	`net_revenue / ad_spend`.

All values are USD and deterministic — the page reads a SQL snapshot (bv_get_dashboard_summary) and never recomputes or approximates.

What Finance shows¶

Today — the 24-hour period metrics.
Range — the selected date range (today and range period metrics).
Funnel — visits → leads → conversions.
Top landing — best-performing landing page by net revenue.
Conversions by state — breakdown of conversions across states.
Profit / Net Gross ROAS — bottom-line profit and net_revenue / ad_spend.

The financial snapshot shape¶

interface PeriodMetrics {
  ad_spend: number; opex: number; revenue: number;
  refunds: number; chargebacks: number; fees: number;
  conversions: number; net_revenue: number; profit: number;
  gross_roas: number | null; net_roas: number | null;
}
interface DashboardSummary {
  today: PeriodMetrics; range: PeriodMetrics;
  funnel: { visits: number; leads: number; conversions: number };
  top_offers: RankedEntity[]; top_campaigns: RankedEntity[];
}

Ranked entities (top_offers, top_campaigns) rank by net revenue minus ad spend.