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Experiments

Experimentos (Experiments) is the A/B-testing engine. It systematically compares variants — creative, copy combinations, tag sequences, and version numbers — and attributes the multi-user metric breakdown automatically.

What it tests

  • Creatives — which creative variant performs better.
  • Copy combinations — headline + body combinations.
  • Tag sequence — sequencing/ordering of message or creative tags.
  • Version numbers — incremental version control for the experiment assets.

Metric attribution

Experiments read the workspace's deterministic aggregates and break them down per user so operators can see exactly which variant drove which conversions. This is the "automated multi-user metric breakdown" that turns traffic into statistically meaningful results.

Purpose

Experiments give the Finance dashboard and the traffic workflow an optimization loop: run a test, read the metric breakdown, ship the winner.